The oil industry intense competition of domestic brands strong rise


Chinese Economic Net Beijing on June 14th news (reporter Li Shugui) side is the growing automotive market brings a great chance for the oil industry; while the automobile industry upgrading of environmental protection, put forward higher standards and requirements for the new lubricating oil industry. As the lubricating oil market After the car market A part of the world, has become a hot spot of consumption in recent ten years. With the demand of consumption and energy saving upgrading, China's oil industry will gradually mature, enterprises will also be extensive to intensive, a brand building boom."

Public data show that as of the end of 2015, China's vehicle fleet of 279 million vehicles, including 172 million cars. "Market report" 2016 China after the car after the car market forecast, 2016 will continue to maintain growth momentum, sales are expected to reach 967 billion 560 million yuan. As an important part of the automobile market, China's oil market is undoubtedly a huge piece of cake, but also enough to mobilize the enthusiasm of enterprises.

    At present, the exhibition is divided into two seasons and China international lubricating oil exhibition has become China's lube industry leader and barometer, this year's autumn exhibition - the eighth Chinese (Chongqing) International lubricating oil, grease, maintenance supplies and equipment exhibition will be held in Chongqing Nanping Exhibition Center from September 8th to 10, the current enrollment of enterprises has reached about 100, is the enterprise registration number grew 300%. The Beijing Ding chuangying International Exhibition Co. Ltd. General Manager Shi Yi said, in green, energy saving, low carbon aspects, is the oil industry for the future development of the road. In March this year, held in Shenyang International Exhibition Chinese oil spring exhibition, attracted from Chinese, the United States, Britain and other countries and regions of nearly 300 enterprises and professionals, representing an increase of 40% last year, the turnover of more than 100 million yuan, has injected more vitality into China's oil market.

Lubricating oil market experts also said that in 2015 the market demand China oil is about 5 million 100 thousand tons, more than 10 percentage points higher than the rate in 2014, nearly 25 percentage points higher than the rate in 2010. At the same time, with the strong rise of domestic brands, the low price of small brands flocking, lubricating oil market competition intensifies, the market competition is changing.